Affiliate program in a Nutshell

by Admin 12/25/2007 11:11:00 AM

What are affiliate programs?

Affiliate is program used by website owner to earn money by referring their traffic to merchants, merchants benefit from increased exposure and sales. Affiliates earn commission based on purchases made by traffic sent from affiliates.

How to choose an affiliate program?

When getting started with affiliate programs the most difficult thing to decide on is which ones are best for you. Remember, there are thousands of affiliate programs to choose from. Don't select the products by high commission figures or multi-tier payments.  You need positive answers to both these two questions.

1. Is it a product that people want and will buy ? Consider how it will fare alongside the competition.

2. Is the commission rate sufficient to make your efforts worthwhile?

3. Visit the sales page of the product to confirm that the sales page does a good job of selling the product.

4. Check out the affiliate support. The merchant should generously provide you with much more than just a link to join the affiliate program. Check for any useful promotional material - sample ads, articles, solo mailings, endorsements/reviews, signatures. Ideally there will be an affiliate mailing list so that the merchant can convey useful news. You want some reliable merchant who don't change the rule without telling you.

5. Select only related affiliate product to your website. If you put a large number of affiliate products on one page then the more you have the more diluted the effect.

Never link direct to an affiliate site 

You should never openly use the URL that an affiliate program provides for you.You should link instead to a page on your own site which then leads to the affiliate program.

The reasons ?

1. You can submit the page to search engines.

2. On this page you can provide your own introduction to the product or service you are promoting. This can include, for example:- additional detail not available in your posting or advert- your own personal experience- a review of the benefits

3. Your own site traffic statistics will indicate the response to your advert in addition to any stats provided for you by the affiliate company.

5. With the real URL visible there is a risk that the reader removes the affiliate referral code and place their own. so you lose your commission.

6. If the affiliate operation becomes discontinued you can inform and divert visitors at your own website, rather than have them visit a non-existent page.

7. It's a proven fact that many customers will not click on an affiliate URL at your site. May be they resent seeing commission paid to an affiliate, maybe they feel less security when buying from an affiliate. So, suppose they see a link looking like this in the browser status bar.

How to conceal affiliate referral code ?

http://www.abc.com/123 where '123' is your affiliate referral code. They may decide to bypass the affiliate code and just type in the home page URL http://www.abc.com . And that means you lose out on the commission. Here is how to conceal not only the affiliate code but anything about that URL which may indicate it is an affiliate link.

1. Use Javascript

<a href="http://......"onmouseover="window.status='ABC';return true;"onmouseout="window.status=' ';return true;">

Then 'ABC' will show in the browser status bar instead of the URL.

2. Use page landing.

<html>
<head>

<title>Loading page...</title>
<meta http-equiv="refresh" content="2;URL=http://AFFILIATE.PUBLISHER.hop.clickbank.net">

<script>
url='http://AFFILIATE.PUBLISHER.hop.clickbank.net';
if(document.images) { top.location.replace(url); }
else { top.location.href=url; }
</script>

</head>
<body>Loading

<a href=http://AFFILIATE.PUBLISHER.hop.clickbank.net>page</a>

</body>
</html>

Which are the best affiliate programs ?

www.ClickBank.com 
www.CJ.com

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