The first and important component of an SEO campaign is researching the keywords for your website. The keyword can be classified into the following categories.

Targeted keywords 
If you pick the right keywords that your customers are typing in, then your website is  exposed to your targeted customers every time. Targeted keywords brings targeted traffic to your sites or products.  Targeted keywords can be set in on-page components like the website title, main description, headings and keyword tags.  A first Page placement for targeted keywords guarantees your website will be found.  The online traffic depends on how competitive your targeted keywords are. Choose websites that are high in quality,  and links with your targeted keywords.  As a result, you will have more targeted keywords to your site.

Relevant keywords 
This will drive online users to your site, as well as attract new users through the use of relevant keywords and phrases.  To compete, you need to target all the relevant keywords.  Every page of your websites should contain some relevant keywords.
 
Tail keywords 
Be sure to include your long tail keywords to your inner pages. Get started with some more specific long tail keywords and then work your way up to the big one. 

Proper keywords 
The first component of an SEO campaign is researching the proper keywords to target.  select proper keywords and meta tags to promote the websites. Be sure to include proper keywords and phrases in the webpage title, headline, and throughout the webpage. 

Related keywords 
If a business's rankings for related keywords are lower than top-25, it might as well be invisible on the Web. Find related keywords and include in your webpage to bring traffic to your website.